Thirty-eight years

Thousands of satisfied repeat customers

Cortijo Romero is an established and successful business with a client list of over 8000 people, currently selling up to 550 holiday weeks per year.

There is potential for this to grow significantly with investment in marketing under a new owner.

The Business

Cortijo Romero has a well established brand, customer base, staff team, and location. It has been providing retreats and holidays for 38 eight years, the last 30 under the current owner.

Holidays currently run for 40 weeks a year, from March until and over New Year. Pricing has remained static at €880 per week for a number of years. There are usually a couple of weeks each year that are privately block-booked, with guaranteed income.

Sales are achieved by via email newsletter, social media and online search, with email being the main sales channel.

Holidays are grouped around five key themes

  • Discovering Cortijo Romero - a great introduction to the space, which frequently sets guests up for a return visit.

  • Wellbeing for Mind and Body

  • Transformation and Change

  • Arts, Creativity and Expression

  • Relax and Rejuvenation

The existing annual programme can be replicated by new owners with ease.

Marketing outside the existing customer base has been relatively limited.

We believe that investment in marketing will generate significant new interest in visiting Cortijo Romero.

The Finances

Cortijo Romero has a client list of over 8000 and currently sells between up to 550 holiday weeks per year. At the base price £880/week (2023), turnover amounts to approximately £427,000 (€500,000).

There is potential for this figure to grow significantly.

Offers in the region of €1 250 000 are welcomed.

The staff team

The Spanish staff team is currently made up of 18 people.

The Manager and Head of Gardening and Maintenance are on permanent full time contracts.

The 16 part-time employees provide services when Cortijo Romero is open. There are hosts, teachers, cooks, guides and cleaners. Many of the staff cover other roles as required.

The UK Team comprises two people part-time covering the bookings and enquiry office. The role of Programme Manager/Director is currently vacant/covered by family, having been held by the retiring owner for the last 30 years. Other functions such as IT and bookkeeping are fulfilled by freelance contractors.